Released on = October 19, 2006, 7:05 pm

Press Release Author = Fertile Mind Pty Ltd

Industry = Retail

Press Release Summary = Fertile Mind is providing pregnant and nursing mothers
throughout Australia and the reset of the world a wide range of clothes, accessories
and baby products to provide mums. New to the range is the Being Dad DVD that gives
insight for dads to be and they are also very proud of the new fresh advertising
campaign that has been launched that really captures the feelings of being pregnancy
or nursing and having their products at hand.

Press Release Body = We are proud to announce the Glamourmom label has been
recognised as one of the Top 10 Innovative Products in the 2006 International
Juvenile Products Manufacturers Association (JPMA) Show.
Enjoy our Winter Special of TWO NUDE Glamourmom Nursing Bra Tops for $110.00 plus a
single postage & handling charge of $3.50. Wear them to bed under your PJ top and
keep warm when you get up during the night to feed your baby and also wear them
during the day under long sleeve tops and shirts. The larger clip featured on our
Glamourmom Nursing Bra Top allows you easy access under your standard wardrobe
items. You will also end up wearing them every winter because they are so
comfortable, whether or not you are breastfeeding. Available in Nude, Black with
Lace, White with Lace, Baby Blue with Lace and Dusty Rose with Lace.
And, pregnant customers can now enjoy all that warmth and comfort with their very
own Glamouormom Maternity Bra Tank - I loved, loved, loved it for those few weeks
after Tilli was born. I slept in it, wore it under cardigans, wore it under
maternity t-shirts... nearly wore it out. A wonderful longer, roomier shape that
flatters the pregnant and post-partum figure. Also $59.95 and available in Black,
White & Baby Blue.

For customers wanting long sleeves in their breastfeeding clothing, we have the Baby
Boubette range which has zip openings on each side. They're good quality cotton for
an affordable price.
We are also really happy to offer dads-to-be, support and information with our new
product Being Dad DVD. He can now get involved in the pregnancy too. Being Dad
features interviews and commentary from over 60 new dads from around Australia
ranging in age from 17-48 and includes experts such as a financial planner, an
obstetrician, a social worker and a beer expert to help make the DVD entertaining
and informative. It\'s lighthearted and naturally humorous and runs for approximately
2 schooners (90 mins).
Our 6WayDress continues to sell well in winter, why not suggest your customers do as
this model did in Woman\'s Day? The 2WayPants are also selling well and, because they
have no waistband, keep the whole torso warm (waistband is under the armpits on the
2WayPants).
And finally, have you seen our new advertising campaign in leading pregnancy and
parenting publications? We hope you love it. Currently featured in: Pregnancy and
Birth, Cosmopolitan Pregnancy, Practical Parenting, Mother and Baby, Essence (the
Australian Breastfeeding Association), Studio Bambini, Practical Pregnancy and
Syd/Melb/Bris\'s Child.


Web Site = http://www.fertilemind.com.au/maternity-bras

Contact Details = Fertile Mind Pty Ltd
Unit 12, 84 Old Pittwater Road
Brookvale NSW 2100
+61 2 9905 0199
sales@fertilemind.com.au